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Explore expert insights emerging technologies and practical digital strategies shaping the future of business.

A developer with marketing skills can create products and earn an income well above his skills as a programmer in the strict sense. Let’s say that only 20% to 40% of the success of a software company depends directly on the activity of developing software. A software developer with excellent code and complete software but no clients is just a software developer, not a business or a company. An entrepreneur with many potential clients but no software/product is on the market.