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Explore expert insights emerging technologies and practical digital strategies shaping the future of business.
In the advertising market, it is customary to divide the tasks of promotion into performance, aimed at obtaining conversions, and branding – wide coverage and increase of image performance. Experts from icon Text told how tools and approaches are changing Branding versus performance, which affects the reallocation of client budgets and whether it is worth sticking to the current division of tasks in the future.
