SEO is constantly evolving and often it is difficult to follow its latest trends. But one thing that does not change is the value of the prospect who will find you through an organic search. Google updates its algorithms a hundred times a year. Fortunately, we’ve put together the most important SEO statistics and trends in Pakistan for 2020 to help you make your digital marketing decisions.

Google is the guardian of a huge amount of traffic and leads, and SEO opens the door. This is an important part of inbound marketing and we are sure you have a lot of questions about SEO.

GOOGLE, STILL THE MOST IMPORTANT SEARCH ENGINE?

In 2018, The American search engine is behind one of the most powerful and innovative companies in the world. Google is now one of the websites with the greatest influence on Internet users.

THE NUMBER OF SEARCHES ON GOOGLE PER SECOND

Google has 63,000 queries per second worldwide. That’s 5.5 billion daily searches on Google.

With this huge volume of daily queries, we understand better the importance of being present on Google. This brings a great opportunity to reach your potential customers.

50% OF GOOGLE QUERIES ARE COMPOSED OF 4 WORDS OR MORE

This statistic brings us some insight into the search keywords. Internet users are looking for less and less via short queries. We must therefore move towards long-tail queries with high added value, because very precise: the traffic is highly qualified.

MORE THAN HALF OF GOOGLE QUERIES IN FRANCE ARE MOBILE

Mobile is gaining more and more importance in internet browsing and especially on search engines. It is essential to develop a responsive design website and implement a strategy for SEO and mobile traffic.

THE RIGHT LENGTH OF TEXT FOR A WEB PAGE

WHAT LENGTH OF TEXT FOR AN OPTIMIZED SEO PAGE?

How many words per article for my blog? What size for a product page of an e-commerce site? What is the ideal length for a site page? These are the kinds of questions we see everywhere on the web. There is no exact data on the question. However, the web pages in the first page of the Google SERP measure an average of 1,890 words. If the quantity should not take precedence over quality, going deep on a subject (and therefore a long page) promotes a good positioning.

WHAT LENGTH OF TEXT DOES THE CONTENT READ AND SHARE?

Having the favors of Google is one thing. To have the favors of the Net surfers, it is even better. Do not forget to write for Internet users, they are the potential customers, not Google. Moz and BuzzSumo conducted a study in 2016 which shows that pages of more than 1,000 words receive many more shares and backlinks. A real asset for conversion and SEO.

SEO HAS BECOME THE PRIORITY OF MARKETING SERVICES

Natural referencing has become a major focus of business development. Traffic acquisition is a unique opportunity to recruit customers. 61% of marketers say improving SEO is a top priority in their inbound marketing strategy. This figure is all the more telling that all companies and all websites are competing to position themselves on the SERP. Do not wait for your competitors to take action!